Archive for the ‘Selling Tips’ Category

Triangle ranks high in ‘08 N.C. economic data

Tuesday, September 22nd, 2009

Published: Sep 22, 2009 03:40 AM in The News & Observer

The Triangle may be taking a beating in the recession, but it started its economic slide from an enviable position.Wake County was the most prosperous of the state’s large counties in 2008, according to census data released Monday.

Its median household income of about $65,000 topped the state median income of $46,500 by nearly 40 percent. And fewer than 13 percent of its residents lacked health insurance, compared with nearly 16 percent statewide.

Durham, Orange and Johnston counties were also among the state’s 10 richest counties.

The data included only places with more than 65,000 residents, so more than half the state’s counties and all but 14 towns and cities were excluded.

Among those municipalities, Cary was far and away the richest place in the state.

Top incomes

The swelling suburban town had a median household income of nearly $92,000, almost twice the state’s median income and $35,000 more than its closest competing city, Concord.

And only about 6 percent of Cary’s residents lacked health insurance, compared with about 16 percent statewide.

Neighboring Raleigh, by comparison, had a median income of less than $54,000, and nearly 17 percent of its residents were uninsured.

The Charlotte area ranked fourth on the median-income lists.

The state’s poorest large counties were Robeson, south of Fayetteville, and Wilkes, in the mountains, with household incomes of about $30,000.

Staff researcher David Raynor contributed to this report.

 

kristin.collins@newsobserver .com or 919-829-4881

How do I know if the auction method of marketing is right for me?

Monday, September 21st, 2009

The auction method has advantages for every party in the event: the buyer, seller, all bidders and spectators.

Buyers often find rare items and can usually take home their purchase right away from an onsite auction, not waiting for shipping or incurring shipping costs after they have already purchased an item.

Sellers at auction can usually be assured that their property will sell on a certain day. Real estate sellers, in particular, like the fact that a sale on a specific day will end their carrying costs and they enjoy being able to set a minimum price they will accept at auction.

Bidders have a great time, even if they don’t always get their chosen item. They eagerly anticipate the item coming up for auction; they think about how high they will bid; they watch the competing bidders and often talk with them afterward.

Spectators at auction enjoy an exciting event and seeing what types of items are offered in auctions these days. Attendees don’t feel pressured to buy, and they can bring the whole family to see and learn about antiques, art, furniture and other items.

Auctions are a community event. People see friends and meet new people. Auctions have been a social gathering for thousands of years and continue to be the best way to determine current market price for items.

Here are a few other facts about auctions.

  • A speedy process.
    There’s no doubt that an auction is the fastest sales process around. It’s quick and efficient and that’s what makes it attractive. We sell a multitude of items in a short time.
  • You Set Your Own Price and Establish a Value.
    You are in control at an auction. You decide when to bid and how much to bid - how high or low you want to go.
  • Certainty of Knowing What You’re Getting.
    Auctioneers deal with a wide range of merchandise. They are educated professionals who know value and price. Many have special certifications in personal property or estate appraisals.
  • Fun and Excitement.
    There’s no doubt that an auction is entertainment at its finest. Crowds of people competing for unique property, combined with that lively and rhythmic auction chant make for some great entertainment and fun. It’s an event the whole family can enjoy.
  • Honesty of the Transaction.
    Auctions are very organized and the rules are straightforward. Auctioneers who are members of the National Auctioneers Association, as I am, are bound by a code of ethics that protects consumers against unfair auction practices.

www.auctioneers.org

9 Ways to Beat Negativity

Thursday, April 2nd, 2009

1.     TELL YOURSELF A POSITIVE STORY.

Life is a story.  The story we tell ourselves and the role we play in that story determines the quality and direction of our life.  The best real estate professionals are able to overcome adversity by telling themselves a more positive story that the rest.  Instead of a drama or a horror movie, they define their life as an inspirational tale.  Instead of being the victim, they see themselves as a fighter and overcomer.  You may not be able to control market conditions, but you can influence the outcome of your story.

 

2.     MODEL YOURSELF AFTER SUCCESS

Are there real estate practitioners succeeding today?  Of course there are.  Seek out those people in your market and ask to meet with them.  Learn from their advice and model their attitudes and actions.  If they can succeed, so can you.

 

3.     FOCUS ON THE IMPORTANT STUFF.

Tune out the negative voices and start making positive choices.  What are you doing on a daily basis to grow yourself, your team, and your business?  Don’t focus on the negative things other salespeople and the media are saying.  Instead, focus on marketing your business, taking care of clients, and building loyal relationships. 

 

Every morning ask yourself this question:   

“What are the three (3) most important things I need to do today that will help me create the success I desire?” 

Then take action on those items.

 

4.     REPLACE “HAVE TO: WITH “GET TO”.

This simple ‘word swap’ can change your mind-set and your approach to work and life.  It turns a complaining voice to an appreciative voice, and acknowledges that life is a gift – not an obligation. So often we grudgingly say things like “I have to go to this meeting,” “I have to meet with this client,” or “I have to sell houses in this market.”  In reality, it’s not about what we have to do.  It’s about what we get to do.  Research shows that when we practice gratitude, we get a measurable boost in happiness that energizes us and enhances our health.  It’s also physiologically impossible to be stressed and thankful at the same time.

 

5.     REFUSE TO PARTICIPATE IN THE RECESSION.

Professionals who have thrived during past recessions continued to go about business as usual regardless of market conditions.  They worked hard and focused on taking actions to grow their business.  As others are paralyzed by fear, take the opportunity to charge forward!

 

6.     BOOST YOUR MARKETING AND ADVERTISING.

It may seem counterintuitive to spend more money on advertising and marketing right now.  But with so many of your competitors cutting back in these areas, this is a great opportunity to build your brand and gain market share.  People are still buying and selling, and they will buy from those whom they trust and see in the marketplace.

 

7.     CREATE A POSITIVE VISION.

Instead of being disappointed about where you are, make the decision to be optimistic about where you are going.  Create a positive vision for your future and the future of your team.  Vision helps you see the road ahead and it gives you something meaningful and valuable to strive towards.

 

8.     INVITE OTHERS ON YOUR BUS.

Invite colleagues and customers to board your bus for a positive ride.  Send them an e-bus ticket at www.TheEnergyBus.com.  Share your vision with team members and ask them to join you in making this vision a reality.  Be a positive influence..

 

9.     NO MORE COMPLAINING.

Abide by the “no complaining” rule.  When you realize you are about to complain, replace your thoughts and words with positive actions.  Let your complaints help you identify what you don’t want so that you can focus on what you do want.  The key is to turn complaints into solutions.

 

From Right Tools, Right Now (Realtor.com) Source: Jon Gordon, speaker/consultant/author of The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy (Wiley,2007)

How to Keep a Positive Perspective in a Negative Market

Thursday, January 15th, 2009











How to Keep a Positive Perspective in a Negative Market

by William Bronchick, JD





“Whether you think you can or you think you can’t, you are right” –Henry Ford


I am sure you’ve heard the expression, “Attitude is everything.” This is very true. Right now, it’s simply your attitude and mentality that will give you the edge over others who are trying to invest in this highly volatile market.

You’ve undoubtedly heard the importance of thinking positive and having the right attitude. Most people are intelligent enough to know that this statement is true.

Some people reading this will argue that a positive attitude doesn’t always work. Well, maybe not, but I know one thing for sure–negative thinking and a negative attitude NEVER works!

So your only choice and your only chance for success in this market are to pick the positive things in life and maintain a positive attitude at all times.

I once read a fortune cookie that said: “An optimist is someone who tells you to cheer up when things are going his way.” I know that if you are reading this article, times may be difficult and you need serious answers to your burning questions such as… “How can I profit in a slow market?”

There are many answers to this question, but first I need to impart to you some relative perspective.

A history lesson on real estate cycles…

About every ten to twelve years, as an average, real estate values tend to double in most major metropolitan areas. For example, in the 1920s, the original colonial homes sold for just under $2,500 in Long Island, New York.

Since then, real estate prices have doubled almost eight times over the last 80 years. That averages out to a 100% increase approximately every ten years. An interesting note is that about every ten to twelve years, real estate values must correct before they enter their next “doubling cycle.”

It’s not a matter of if; it’s a matter of when

The evolutionary process is three steps forward and one step backwards. For example, imagine a 100% increase occurring in three steps of one-third parts each.

The last market cycle of the 1980s was one in which real estate values doubled, followed by a correction of the early 1990s, which equated to a 20% to 30% decrease over a three to five year period.

This cycle was then followed by the post-millennium cycle boom of 100% from the last high point of the previous cycle. We are now in the naturally-occurring phase of a correction in the cycle. This essential and beneficial adjustment gives the market pause to reflect and regather momentum and strength for the next doubling cycle.

This has occurred time and time again because the long-term demand for housing is growing an exponential rate based on population growth to almost double in the United States by 2050. This will continue to drive prices higher as it has for the last 100 years.

Since we now know based on history that nearly all real estate prices will double again, it’s not a matter of if, it’s a matter of when your existing houses will sell.

Sharing these facts with your prospective buyers will put them in the right frame of mind to buy now versus next year if they plan on staying in the home more than five years.

If a buyer is apprehensive about being the right time to buy, ask him if he’d like to buy his parent’s home for the price they paid for it–the answer will be obviously “yes.”

Keep a positive attitude assuming a negative result

In Winning Through Intimidation, author Robert Ringer talks of the importance of maintaining a positive attitude through the assumption of a negative result. In other words, Ringer suggests that you be prepared for the worst-case scenario while at the same time putting your best foot forward to get the best possible result.

This will take the mental pressure off of you and allow you to focus on getting the job done. This approach, I believe, allows you to be positive and realistic in your mental assessment buying and selling houses.

If it bleeds, it leads

There’s an old expression in the media business, “If it bleeds, it leads.” In other words, the media loves to cover negative news more than positive because it sells better. When the real estate market is in turmoil, the media loves to run these negative headlines to keep reminding people how bad things are.

When buyers hear the bad news, it affects demand because the negative news drives fear, which makes buyers worry about whether the time is right to buy a home.

Is the media simply reporting the news or does the media actually affect the news in this regard? The answer is obviously both. The media reporting negative news alone can’t shape a real estate market. However, since perception is often reality, when buyers are spooked, they may shy away from buying.

This affects lenders, builders, real estate agents, and other professionals who rely on the real estate business for their income. It becomes almost a self-fulfilling prophecy because things get worse, and the media again reminds us how bad things are.

But, are things really as bad as the media reports? At the time of this article, the numbers certainly do reflect falling home prices and rising foreclosures.

When you hear that foreclosures have doubled or even tripled in a particular area, this may sound catastrophic at first until you realize that the vast majority of homes (97% to 99%, depending on the local market) are NOT in foreclosure.

Despite the doom and gloom, there’s always a buyer for a well-kept home offered at the right price and terms. In short, don’t read the paper if you want to keep a positive attitude and sell your homes fast!

Ready, fire, aim

Well done is better than well said. You have to take a whole lot of action to get your houses sold in a slow market. In a good real estate market, people can sell a house fast, so when things slow down, they figure, “Oh well, there’s nothing I can do.”

Nothing could be further from the truth. Not only is there something you can do, but there’s a lot you MUST do to get your house sold. However, it’s not just about working hard; it’s about working SMART. You need to do things in the right order and in the right way to get the proper results.

However, don’t focus too much on perfection before you take action. You’re probably familiar with the phenomenon of the “C” student who outperforms the “A” student in real life. This is because the “C” student is often satisfied with doing a mediocre job at something, but just getting it done.

The “A” student mentality often leads to paralysis of analysis and inaction. In other words, the bottom line is getting your house exposed to as many buyers as possible, not necessarily getting it done perfectly.

For example, many sellers want to show their house only when it’s convenient for them and the house is in perfect shape to be shown, instead of when a buyer is ready. While showing a house in its best condition is a priority, it doesn’t make sense to put off a ready, willing, and able buyer for too long.

Fear

Many people reading this are prone to inaction because of fear of doing it incorrectly. Remember, it’s not a matter of doing it perfectly, but putting forth your best effort. A lot of effort at a “C” level beats doing fewer things at an “A” level.

Taking Title to Commercial Real Estate

Tuesday, December 16th, 2008

There are many issues that can arise with respect to how you take title to property, and especially so in a commercial context. If you take title as an individual, you may be exposing yourself to potential liability exposure that you might want to try to avoid or at least minimize. You take title through a business corporation, but doing this could be disaster from a tax standpoint point. Sometimes, there may be other alternatives such as forming a limited liability company that you would own and control that, in turn, could lease the property to your business entity.

If joint ownership is involved, you should clearly understand the differences between taking title as joint tenants, as tenants in common, as a partnership, or as community property. You should also clearly understand your rights versus the rights of your co-owners. Each and all of these types of ownership have significant ownership implications and rights of survivorship.

It short, there are no universal rules of thumb with respect to how to take title. It’s always advisable to seek professional advice, including your lawyer and CPA, to assist you in making a smart decision.

Common commercial real estate investment mistakes - don’t go in without representation

Thursday, September 4th, 2008

As the popularity of commercial real estate investing grows in Raleigh, Wake Forest, Durham and the entire U.S., so does the amount of investors who find themselves in the middle of a less than savory deal. As a full service commercial real estate firm, Millridge Real Estate has the combined experience necessary to ensure a smooth acquisition for it’s clients.

From experience, we have noticed some crucial aspects of the acquisition process overlooked by rookie buyers. Here are 5 we find to be common.

1. Ignoring Local Market Conditions

There are two degrees of due diligence called for to evaluate a real estate investment–the market and the property. And of the two, local market conditions top everything else.

A seemingly great property in a poor market can be a big loser to investors. A poor property in a great market can be a gold mine. How can you differentiate?

Analyzing the demographic trends of population growth, income, and employment. This will help you find where the opportunity does or does not lie.. It will also show which property types are in demand, or oversupply. Those conditions will make or break your investment.

2. Detailed evaluation of the property condition

Carefully evaluate physical items such as building systems, environmental matters and structural components. Intangible items, such as title, survey, and zoning and land-use regulations are also very important.

Knowledge of contract law, insurance, finance, accounting, and tax law is also critical to doing things right at the beginning to insure success at the end.

If you’ve never done it before, do not consider something to be a DIY project. The money you think you’ll save by doing it yourself can cost twice as much to fix, and may jeopardize the entire investment. Admit when you don’t know how to do something.

3. Overlooking the numbers

It may not be rocket science, but real estate is a numbers game. Value is dependent on net operating income gross revenue minus operating expenses.

That’s why it is so important to get the real operating numbers, not a projection of potential gross income and estimated expenses.

Confirm and verify every element of income and expense. Value the property based only on present income, not projected income you have to create.

4. Over leveraging yourself

Borrowing too much money in this is fatal. Highly leveraged deals do happen, but unless it’s backed up by a solid plan with sufficient capital, it can be disastrous.

Using 100% financing for entry level deals is like believing gravity doesn’t exist as you jump off a building. You can argue all you want, but you’re going to hit the ground. The only question is how hard.

The proper use of leverage is a function of deal structure and investment strategy. Every investment property should be evaluated in light of the break-even ratio.

5. Lack of multiple exit strategies

An investment plan comprises all of the due diligence determinations and outlines all the possible outcomes of the investment, best to worst case.

Ask yourself why you think you can do a better job running this property than the seller did. If you can’t answer that with specifics, you won’t do better, and probably not as well.

Your plan should answer the questions of how the property will be managed; what improvements are needed and their cost; how much money might be made (or lost); how long it will take; how to get out if things go wrong; and how to access the profits when it goes right.

As you can see, there are multiple ways for a commercial real estate deal to go sour. However, with the right representation and research, you will can hit your investment objectives. Contact Millridge Real Estate today for more insight into this industry.