CoStar recently reported on alternative tenant uses and strategies for filling vacant retail space. Of particular interest in this article are the examples of Non-Traditional Tenants that can successfully fill these spaces and the emphasis on creativity and aggressive marketing necessary to target these alternative tenants.
GOVERNMENT USES
Examples: Department of Motor Vehicles, City Halls, Military Recruitment Centers, Libraries
Jones Lang Lasalle retail’s Bemis said there’s a “fairly large trend” of government entities opening in malls. CoStar has recorded at least 100 leases to government entities at retail centers over the last six months. “While they’re not ideal for upscale malls, they are willing to lease those difficult spaces — usually in mall wings that are close to the parking lot,” he added.
EDUCATIONAL USES:
Examples: Satellite Colleges and Universities, Massage / Beauty Schools, Daycares, Youth Private Schools
With the population of those laid-off from their jobs incessantly on the rise, many people choose to “go back to school” during this down economic period. That said, schools are a good candidate to backfill vacant junior anchor or anchor spaces at shopping centers. CoStar has recorded at least 60 university/college/vocational school leases over the last six months, as well as countless preschools/day care centers.
CHURCHES
While those interviewed cited a few examples of churches signing leases as an example of alternative retail tenants, the consensus among those we consulted was that it’s not a widespread trend. CoStar recorded at least 80 leases signed by churches at retail centers over the last six months.
MEDICAL USES
Examples: Doctor’s Offices (Vision, Dental, Chiropractic, General Practice, Pediatrics & More), Medical / Urgent Care Clinics, Outpatient / Physical Therapy, Dialysis Centers, Medical Supply, Hearing Aid Centers
Medical uses are becoming more and more common at U.S. shopping centers. According to Costar Tenant, at least 120 leases were signed in this category at retail centers over the last six months.
RECREATIONAL / FAMILY FUN USES
This category can get interesting. Bingo Halls or Bridge Clubs are not uncommon. Indoor children / family fun centers are also popular as replacement tenants — think bouncy houses, indoor mini-golf, roller skating, bowling, play structures and ball pits, arcades, laser-tag arena, birthday party centers and the like. These tenants are candidates for small spaces all the way up big box spaces. CoStar recorded at least 30 leases in this category over the last six months.
FITNESS USES
While often downplayed by brokers and store owners as “non-ideal”, fitness tenants have become a much more common fixture at shopping centers than in the past, said our experts. This category is widespread, from national and regional chains taking over vacant big box spaces, to local and franchise users opening up specialized fitness instruction spaces (dance, martial arts, personal trainers, and yoga are examples) and weight loss clinics. CoStar has recorded nearly 350 leases in this category over the last six months
SECOND-HAND / OVERSTOCK
Examples: Thrift Stores, Consignment Stores, Second-Run Cinemas, Used Furniture, Used Books/CDs/Video Games, Antiques, used sports equipment, Bakery Outlets, “Scratch-n-Dent” / Overstock item Retailers, Pawn Shops
With tightened pockets, consumers are much more willing to sell, trade, or buy their “gently-used” items; they still want to go to the movies, but are willing to view films that have been out for a while already, sit in older seats, and deal with below-par picture and sound; and being they’re on the lookout for a “great deal”, they don’t mind buying dented cans of food or “irregular” merchandise.
SEASONAL / TEMPORARY
Examples: Mall Kiosks, Holiday Goods Retailers, Annual Inventory Liquidators
With vacancy on the rise, landlords have become more willing to consider signing temporary tenants, as they look to generate at least some income while they continue to search for a permanent tenant. However, the number of potential tenants in this category continue to be limited, said our experts.
“At malls, this is called ’specialty leasing’, and often these tenants can help lead to growth as they’re converted into permanent tenants. However, the specialty leasing world has been hit with the rest of the leasing world in the scramble to find appropriate retailers for space,” said Bemis.
TRADITIONAL TENANTS
Surprisingly, there are still a few traditional tenants expanding, the deals are just fewer and farther between. Some categories continue to plug along with expansion, however.
Discounters are the standout across the board named by all interviewees. Dollar stores (this category is widespread from small shop local and franchised stores to the likes of Dollar Tree, Dollar General and Family Dollar), discount grocers (Aldi, Save-A-Lot, etc), big-box discounters (Target, Wal-Mart), wholesale clubs (Costco, BJ’s, Sam’s Club), and off-price brand retailers (TJ Maxx, Marshalls, Ross Dress for Less, etc) were identified.
Other common uses continuing to sign leases over the last six months include wireless phone/mobile device retailers (at least 350 leases in the last six months), video game retailers (at least 150 leases over the last six months), quick service restaurants (at least 800 leases signed in the last six months), drug stores, wine/liquor/cigar shops (38, 42, and 29 leases in the last six months, respectively), tax preparers, insurance (at least 150 leases over the last six months), real estate/construction (yes that’s right, at least 85 leases were signed in the last six months), hobby/craft retailers (approx. 50 leases over last six months), pet care/supplies (at least 60 leases over the last six months), salons/spas (at least 375 leases signed over the last six months), massage/ acupuncture (at least 80 leases over the last six months), financial services (at least 75 leases over the last six months), beauty supply (at least 80 leases over the last six months), copy/ship, sign makers, rental centers (at least 60 leases over the last six months), and more.
THINK OUTSIDE THE BOX
“Creativity is very important now,” stressed Bemis. As an example, Bemis cited JLL Retail’s work on the Crestwood Court mall just outside of St. Louis. “Half of this center is getting redeveloped in a few years, but in the interim, about half of the space was vacant. We approached the arts community and were successful in turning that vacant space into an artisan community,” said Bemis. At ArtSpace, local artisans rent space for studios where they can work on, display and sell their works; space for art classes, as well as live theatre is also on the premises. While ArtSpace was originally planned as a temporary use, Bemis said it’s caught on in the community and is “keeping the mall very vital and interesting” and as a result, might be considered as part of the Crestwood’s redevelopment plan.
Ralston takes an analytic approach. “I suggest exploring the detailed demographic reports available. Take a look at the NAICS codes for retail and restaurant use and scrutinize each trade and its subsets in order to identify tenants. Then cross-reference that with demographic data on the categories where people spend their money [national per capita averages in comparison to the same in a certain radius of the subject property], to identify uses that are underserved in a certain geography.”
Meanwhile Williams said that calls coming in from their “for lease” signs are “down about 40% nationally, so now it’s really important to use every avenue of advertising, as well as pounding the pavement and canvassing.”